Smart delivery only filters sends above 1,000 subscribers. Below that, your full list gets every email — even with the setting on.
Conversion & Growth · 4 min
Metaobjects can store a million entries, but Shopify's theme Liquid only renders a fraction of that per page. Here's what caps it.
Storefront Engineering · 3 min
trusted_vault_origin lets payment apps skip CVV checks on vaulted cards, but three separate gates decide whether you ever see the field at all.
Payments & Marketplaces · 3 min
Shopify now scans generated HTML to auto-detect render-blocking files and preload them via Early Hints, beating hand-authored preload hints at scale.
SEO & Performance · 3 min
Shopify's Canvas launched without app blocks, Theme Store themes, Markets, rollouts, or translations. Here's what that means before you say yes to a client.
Storefront Engineering · 3 min
Shopify's Section Rendering API caps requests at five sections and can return a failed section as null inside an HTTP 200 — here's how to handle both correctly.
Storefront Engineering · 3 min
Google's video_link attribute has strict format and crawlability rules. Miss them and Google silently declines to serve your product video.
SEO & Performance · 3 min
Stripe now blocks new Connect platforms from direct charges on legacy Express or Custom accounts — a decision that's costly to reverse after launch.
Payments & Marketplaces · 3 min
Stripe lets repeat sellers reuse verified KYC data across connected accounts, but only four fields stay synced, and eligibility has a strict API-version cutoff.
Payments & Marketplaces · 3 min
Shop Pay Installments advertises 24-month terms and strong lift numbers. Here's exactly what Shopify's own eligibility gate and footnotes say.
Conversion & Growth · 3 min
validFrom and validThrough belong on different nodes depending on where your sale price actually lives — here's Google's exact placement rule.
SEO & Performance · 3 min
Stripe's preview payment method lets Connect platforms pull SaaS fees straight from a connected account's own balance. Here's what it requires.
Payments & Marketplaces · 3 min
Shopify's enterprise SEO guide sequences the whole discipline into four audit questions — here's what each one covers and why the order changes the outcome.
SEO & Performance · 3 min
Nested cart lines let Shopify merchants sell warranty add-ons from accelerated checkout, but five hard platform limits can break the upsell silently.
Conversion & Growth · 3 min
Stripe Connect now supports USDC payouts to connected accounts — but it's private preview, US-platforms-only, and individuals-only. Here's what that rules out.
Payments & Marketplaces · 3 min
Hydrogen went GA on October 14, 2026, as a framework-agnostic library — and the Standard Actions API is what makes sharing one cart possible across stacks.
Storefront Engineering · 3 min
Schema.org's September 2026 release added new e-commerce properties like isOftenBoughtWith. Google's own structured-data docs don't reference them yet.
SEO & Performance · 3 min
A March 2026 Stripe API change lets Connect platforms skip bank-detail collection even when Stripe runs KYC — with one authentication catch.
Payments & Marketplaces · 3 min
Google deprecated FAQ rich results in May 2026 and deleted the docs in June. Here's what that means for the FAQPage schema still running on your Shopify store.
SEO & Performance · 3 min
Shopify's October 2026 Hydrogen preview enforces one change type per cart request — here's what breaks in custom cart UIs that batch calls.
Storefront Engineering · 3 min
Stripe's Accounts v2 API now maps a default payout method per currency, not one platform default. What breaks if you used default_outbound_destination.
Payments & Marketplaces · 3 min
Shopify's own theme docs say TTFB is almost always a Liquid problem — here's the ranked list of causes and fixes they document.
SEO & Performance · 3 min
Stripe's Dahlia release lets platforms reverse their own account rejections and reject accounts that still carry a balance.
Payments & Marketplaces · 3 min
As of API 2026-04, Shopify discount functions can see what other discounts already did to a cart — but only if they run after them.
Conversion & Growth · 3 min
Shopify opened Oxygen hosting to dev and trial stores in August 2026 — removing a paid-plan gate, but not the store-login requirement.
Storefront Engineering · 2 min
Shopify's theme performance docs break every slow interaction into three measurable phases. Here's what each one means for a theme, and which fix belongs where.
SEO & Performance · 4 min
Stripe's Accounts v2 preview lets platforms reuse a known Customer's payment credentials to create their Global Payouts recipient — no second KYC flow.
Payments & Marketplaces · 3 min
Apps can now read Shopify Rollouts via GraphQL — schedules, traffic allocation, and lifecycle webhooks — closing a blind spot for theme and checkout apps.
Storefront Engineering · 4 min
Shopify Plus merchants can now stack two product discounts on one cart line, but only if each discount's tags mutually match the other's combination settings.
Conversion & Growth · 3 min
Every .liquid file in a Shopify theme's /blocks folder counts toward a 300-block cap — including every block Sidekick generates for you.
Storefront Engineering · 3 min
Shopify now streams storefront head markup before the page finishes rendering, cutting TTFB platform-wide — eligibility depends on one Liquid syntax rule.
SEO & Performance · 3 min
Stripe unblocked a configuration letting Express connected accounts shift both pricing and negative-balance liability to Stripe.
Payments & Marketplaces · 3 min
Chrome 151-154 finally measure Core Web Vitals across client-side transitions in SPA storefronts. Here's what changed, and what's still unresolved.
SEO & Performance · 3 min
Stripe's May 2026 release lets platforms route a connected account's payout balance into a Financial Account automatically, no manual sweep required.
Payments & Marketplaces · 3 min
Shopify now lets stores customize agents.md, llms.txt, and llms-full.txt via Liquid templates — here's the exact fallback order and what ships by default.
SEO & Performance · 3 min
Shopify redesigned customer accounts around a single-column layout. Here's what changes by API version — and what doesn't break.
Storefront Engineering · 3 min
Shopify now requires the shopify-account component in every Theme Store submission's header — here's how the component actually works.
Storefront Engineering · 3 min
Marketplace builders on Stripe Connect must choose between destination charges and separate charges and transfers. Here's Stripe's own decision criteria.
Payments & Marketplaces · 4 min
Hydrogen 2026.4.0 bundled two breaking changes and a smaller metafield limit into a routine API bump. Here's what headless teams need to check.
Storefront Engineering · 3 min
Shopify's July '26 developer preview adds block and partial Liquid tags for composing theme pages, plus new Theme Check 3.28.0 lint rules.
Storefront Engineering · 3 min
Stripe's new merchant-of-record product for SaaS checkouts handles tax, fraud, and disputes — but it excludes Connect marketplaces entirely.
Payments & Marketplaces · 3 min
A two-sided creator marketplace routes payouts to many independent payees, which is a different scoping problem than a single-merchant checkout.
Payments · 2 min